2016 – 2017 IT Buyers Report

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“A unique and compelling analysis of the technology purchasing process from two perspectives – those buying and those selling.”


“These findings throw an interesting light on the present reality for many sellers and their expectations.”


“”After cost, the reason given by a half of users for eliminating sellers was that proffered solutions did not match need. This is a finding that should set alarm bells ringing for those selling technology – how are so many getting it so wrong?”


“The findings should come as a shock to sellers because buyers report that they are engaging much later in the cycle than they realise.”

This report is available for free, exclusively to tech vendors. Please complete the form below to request your copy and we will be in touch soon after. If you have any questions, contact us at: techmarketing@incisivemedia.com.

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