B2B Tech Marketing: Are tech marketers delivering what decision makers really want?
About this report
What sort of marketing does an IT decision-maker respond to in 2017?
It’s a question many in the industry think they can answer, but opinions – from basic style of approach, to debating the overall usefulness of the science of lead-generation and other measurement-based KPIs – differ hugely.
We have surveyed 181 IT buyers and 153 IT business technology marketers to gain greater insight into who the IT buyers are, the current state of play for tech marketing and provide guidance on how you can improve your strategy in 2018.