CA: Face to face engagement with Top UK CIOs and IT Leaders

Client Problem:

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CA Technologies helps customers succeed in a future where every business—from apparel to energy—is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the application economy.

CA approached Computing because they wanted an effective way of engaging with very hard to reach CIOs from their key account list. They also wanted to raise their profile with this influential and highly coveted audience.

Our intimate relationships with the UK’s leading CIOs and our authority in the market (i.e. producing the industries definitive list of top CIOs – Computing’s IT Leaders 100 list), meant that we, specifically Computing, were seen as a natural choice for such a campaign.

The Solution:

The IT Leaders’ Club is a bespoke event aimed specifically at reaching the UK’s top CIOs and IT Leaders. The Club has hundreds of genuine C-level members, and gives sponsors an unparalleled opportunity to meet, engage and influence CIOs in some of London’s most luxurious venues.

CA’s package included research conducted before the event to gain key insights into the current challenges faced by CIOs, an invaluable networking and dining round-table experience with CIOs (that matched their key account requirements), and targeted lead generation.

IT Leaders Club

The Result:

As well as developing relationships with important CIOs (which was the main purpose of the campaign), CA also managed to raise their profile with this influential audience. In addition to this CA also received post event editorial coverage in Computing – further aligning them with Computing and our C-level audience.

Following the huge success of this campaign, CA has booked further activity with us this year.

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Testimonial

“We have been extremely impressed with the professionalism of the team at Incisive Media.

Our event was a great success and every element from the content planning stage right through to delivery was executed seamlessly.

The quality of the delegates who attended were of an extremely high calibre and we will definitely be working with the team on another IT Leaders Club event”.

Rhian Buller & Laura Chivers, Field Marketing Managers, CA Technologies.