Comms-care: Increasing brand awareness

The problem

Comms-care is an established IT services partner within the channel and is well known for the services it provides to channel partners.

Comms-care approached CRN as it wanted to increase awareness of its brand and company ethos across the channel and cement Comms-care’s reputation as the market leader in emerging technologies and support services via an established and trusted media.

The Solution

CRN and Comms-care cemented their marketing partnership over 6 years ago, providing Comms-care with a range of marketing initiatives to fit their requirements and company marketing goals.

These marketing initiatives included sponsored special reports on specific technologies and new support services for the channel, exclusive events sponsorships to enable Comms-care to showcase the company ethos through channel events, sponsored research papers, targeted e-shots, and key positioned adverts.

The Result

Today, Comms-care is one of the most recognised brands in the channel support arena, known for its creative marketing and being at the forefront of new technologies and services.

Comms-care continues its marketing with CRN across print and events and consistently sees a ROI across the marketing services it utilises from the CRN brand.

Through strong account manager relationships, Comms-care and CRN continue to develop the marketing services being offered and trial new marketing services to ensure Comms-care’s objectives are being met and that Comms-care remains the company and brand of choice within the IT services channel.