Navisite: Increasing the Sales Qualified Lead pipeline

The problem

The benefits of cloud computing are numerous and increasing all the time. While most companies understand the concept of a technology that allows you to access on-demand computing power, ready-made platform and elastic storage, many are unaware of the different solutions available and the benefits of each.

NaviSite, a Time Warner Cable Company, is a leading worldwide provider of enterprise-class, cloud enabled hosting, managed applications and services. Navisite approached Computing as they wanted to increase their Sales Qualified Lead pipeline, targeting senior IT decision makers in the UK across multiple verticals.

The Solution

  • Since 2012 Navisite have worked on multiple lead generation campaigns, targeting senior IT decision makers in the UK. Over the years we have changed and adapted the campaign filters to ensure they have always received the desired leads.
  • A Computing Whitepaper sponsored and put together in conjunction with Navisite provided not only highly engaged and relevant leads from the research conducted but an opportunity to showcase their thought leadership status.

The Result

To date Navisite have received over 1000 qualified leads from their IThound and research campaigns.

Testimonial

NaviSite have worked with ITHound over the last 3 years on a range of lead generation campaigns and continue to go back to them for more because of the quality of leads produced and the great support that we’ve received from our account team. The services offered by our company are ideal for Enterprise accounts who want to work with a vendor who takes a consultative approach to IT strategy development and implementation. Being able to target IT decision makers from UK Enterprise accounts with our thought leadership materials via ITHound has paid dividends in building up a longer term nurture pool for the business as well as given us a number of “hot leads” which have translated into business opportunities for sales to pursue.

Liz Harding
Marketing Manager

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