Resources

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the enterprise IT market.

Please feel free to share, tweet, or contact us about these resources.

Industry Insight

| Wednesday, Jul 19 2017

Tech Marketing & Innovation Forum: Katarzyna Lechowicz – Content marketing trends

SpeakersKatarzyna Lechowicz, Senior Marketing Manager, NetApp Session Content marketing trends 2017 – – – Content marketing continues to evolve with new ideas, tools and techniques. In this session, Katarzyna Lechowicz, takes a look at some of the most on trend topics in content marketing Please complete the form below to watch the video Click here […]

| Wednesday, Jul 19 2017

Tech Marketing & Innovation Forum: CIO Panel – Cracking the CIO code

SpeakersNick Folkes, CIO, G4S plc Mark Ridley, CIO, Blenheim Chalcot Accelerate Jonathan Gill, IT Director, Watchfinder Brian Long, CIO, Pattonair SessionCIO Panel Discussion: Cracking the CIO code – – – Not often do you get to hear if what you’re doing is correct direct from the CIOs themselves. In this session, four leading CIOs discuss […]

| Wednesday, Jul 19 2017

Tech Marketing & Innovation Forum: Rachel de Souza – Preparing for the GDPR

SpeakerRachel de Souza, Associate, DLA Piper SessionPreparing for the GDPR – – – The new EU GDPR are set to come into effect in less than a year, yet according to recent research, less than a third of marketers say they’re prepared for the new rules. In this session, Rachel de Souza presents the challenges […]

| Wednesday, Jul 19 2017

Tech Marketing & Innovation Forum: Andrew Fitzgerald – How agile enables better content marketing

SpeakerAndrew Fitzgerald, Marketing & Communications Director, IBM SessionHow agile enables better content marketing – – – – What is agile & why apply agile techniques to marketing – Key principles & practices – Real life examples and lessons learned Please complete the form below to watch the video Click here to view our privacy policy.

| Wednesday, Jul 19 2017

Tech Marketing & Innovation Forum: Convertr – Fixing the impact of poor quality lead data

SpeakerSandra McDill, CMO, Convertr Media Adam Carter, Product Manager, Convertr Media SessionGarbage in Garbage out: Fixing the impact of poor quality lead data and error-prone processes on your ROI success – – – According to Computing research in 2016, 67% of B2B tech marketers said they found it difficult to attribute revenue to their content […]

| Wednesday, Jul 19 2017

Tech Marketing & Innovation Forum: Mark Carter – Why content marketing is key to business success

SpeakerMark Carter, Director, International Enterprise Marketing at Telugis SessionWhy content marketing is key to business success – – – Over the past decade content marketing has become the key tool for B2B technology marketers for brand awareness and revenue growth. In this session, Mark Carter, Director, International Enterprise Marketing at Telugis, examines the natural opportunities […]

| Tuesday, Jul 18 2017

Tech Marketing & Innovation Forum: Sylvia Assumpção – Knowing Your Customers

SpeakerSylvia Assumpção SessionWhy knowing your customers is key for your business – – – No content strategy can succeed without first knowing who it is you’re trying to speak to and engage with. In this session, Sylvia Assumpção provides insight into customer research, why empathy and emotional connection are important and the types of language […]

| Tuesday, Jul 18 2017

Tech Marketing & Innovation Forum: Tom Wright – The Shifting Content Landscape

Speaker Tom Wright SessionComputing research: The shifting content landscape: what buyers want, where they look for it, and what this means for tech marketers – – – In our IT Buy Cycle Report released last November, we discovered that digital transformation was changing the way in which businesses were purchasing IT. In this session, Tom […]