This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the enterprise IT market.

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Industry Insight

| Tuesday, Jan 02 2018

GDPR – still hitting the headlines and still selling content

  Words by Peter Gothard, Technology Content Analyst, Incisive Media There’s a bit of a tendency with technology vendors to roadmap a trend, put a deadline on it and then move on to the next hot topic. I’m not sure if any specific kind of ongoing or agile approach is applied in some tech marketing departments […]

| Tuesday, Jan 02 2018

Computing Enterprise Security Review 2017

Computing Enterprise Security Review ’17 The old rules no longer apply Key highlights from the research include: • Ransomware has come of age. • Understanding layered security. • The board is now on board  – but they want a silver bullet. • Fileless attacks and the IoT top the list of newer vectors causing concern. […]

| Monday, Jan 01 2018

B2B Tech Marketing: Are tech marketers delivering what decision makers really want?

About this report What sort of marketing does an IT decision-maker respond to in 2017? It’s a question many in the industry think they can answer, but opinions – from basic style of approach, to debating the overall usefulness of the science of lead-generation and other measurement-based KPIs – differ hugely. We have surveyed 181 […]

| Monday, Sep 25 2017

What do CIOs look for in a technology partner?

Three CIOs discuss the traits they want to see if they’re going to engage with a partner in a major technology deal A panel of CIOs has explained what they are looking for when choosing new technology partners. Speaking at the European Channel Leadership Forum, from Computing’s sister title Channel Reseller News, the CIOs explained […]

| Wednesday, Jul 19 2017

Tech Marketing & Innovation Forum: Katarzyna Lechowicz – Content marketing trends

SpeakersKatarzyna Lechowicz, Senior Marketing Manager, NetApp Session Content marketing trends 2017 – – – Content marketing continues to evolve with new ideas, tools and techniques. In this session, Katarzyna Lechowicz, takes a look at some of the most on trend topics in content marketing Please complete the form below to watch the video Click here […]

| Wednesday, Jul 19 2017

Tech Marketing & Innovation Forum: CIO Panel – Cracking the CIO code

SpeakersNick Folkes, CIO, G4S plc Mark Ridley, CIO, Blenheim Chalcot Accelerate Jonathan Gill, IT Director, Watchfinder Brian Long, CIO, Pattonair SessionCIO Panel Discussion: Cracking the CIO code – – – Not often do you get to hear if what you’re doing is correct direct from the CIOs themselves. In this session, four leading CIOs discuss […]

| Wednesday, Jul 19 2017

Tech Marketing & Innovation Forum: Rachel de Souza – Preparing for the GDPR

SpeakerRachel de Souza, Associate, DLA Piper SessionPreparing for the GDPR – – – The new EU GDPR are set to come into effect in less than a year, yet according to recent research, less than a third of marketers say they’re prepared for the new rules. In this session, Rachel de Souza presents the challenges […]

| Wednesday, Jul 19 2017

Tech Marketing & Innovation Forum: Andrew Fitzgerald – How agile enables better content marketing

SpeakerAndrew Fitzgerald, Marketing & Communications Director, IBM SessionHow agile enables better content marketing – – – – What is agile & why apply agile techniques to marketing – Key principles & practices – Real life examples and lessons learned Please complete the form below to watch the video Click here to view our privacy policy.