This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the enterprise IT market.
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About this report What sort of marketing does an IT decision-maker respond to in 2017? It’s a question many in the industry think they can answer, but opinions – from basic style of approach, to debating the overall usefulness of the science of lead-generation and other measurement-based KPIs – differ hugely. We have surveyed 181 […]
Three CIOs discuss the traits they want to see if they’re going to engage with a partner in a major technology deal A panel of CIOs has explained what they are looking for when choosing new technology partners. Speaking at the European Channel Leadership Forum, from Computing’s sister title Channel Reseller News, the CIOs explained […]
SpeakersKatarzyna Lechowicz, Senior Marketing Manager, NetApp Session Content marketing trends 2017 – – – Content marketing continues to evolve with new ideas, tools and techniques. In this session, Katarzyna Lechowicz, takes a look at some of the most on trend topics in content marketing Please complete the form below to watch the video Click here […]
SpeakersNick Folkes, CIO, G4S plc Mark Ridley, CIO, Blenheim Chalcot Accelerate Jonathan Gill, IT Director, Watchfinder Brian Long, CIO, Pattonair SessionCIO Panel Discussion: Cracking the CIO code – – – Not often do you get to hear if what you’re doing is correct direct from the CIOs themselves. In this session, four leading CIOs discuss […]
SpeakerRachel de Souza, Associate, DLA Piper SessionPreparing for the GDPR – – – The new EU GDPR are set to come into effect in less than a year, yet according to recent research, less than a third of marketers say they’re prepared for the new rules. In this session, Rachel de Souza presents the challenges […]
SpeakerSandra McDill, CMO, Convertr Media Adam Carter, Product Manager, Convertr Media SessionGarbage in Garbage out: Fixing the impact of poor quality lead data and error-prone processes on your ROI success – – – According to Computing research in 2016, 67% of B2B tech marketers said they found it difficult to attribute revenue to their content […]
SpeakerMark Carter, Director, International Enterprise Marketing at Telugis SessionWhy content marketing is key to business success – – – Over the past decade content marketing has become the key tool for B2B technology marketers for brand awareness and revenue growth. In this session, Mark Carter, Director, International Enterprise Marketing at Telugis, examines the natural opportunities […]