This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the enterprise IT market.
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SpeakerSylvia Assumpção SessionWhy knowing your customers is key for your business – – – No content strategy can succeed without first knowing who it is you’re trying to speak to and engage with. In this session, Sylvia Assumpção provides insight into customer research, why empathy and emotional connection are important and the types of language […]
Speaker Tom Wright SessionComputing research: The shifting content landscape: what buyers want, where they look for it, and what this means for tech marketers – – – In our IT Buy Cycle Report released last November, we discovered that digital transformation was changing the way in which businesses were purchasing IT. In this session, Tom […]
London, 27 June 2017 Entries are open for the biggest awards in the UK computing calendar – the UK IT Industry Awards 2017 – presenting critical opportunities to all organisations. Termed the Oscars of the IT world, the UK IT Industry Awards constitute the premier prizes in the UK’s computing industry and recognise the contribution […]
About the report One of the greatest frustrations for anyone working in content marketing is seeing the leads they generate fail to result in sales It often becomes a blame game, with marketing blaming sales for poor follow up and sales blaming marketing for poor quality leads. The good news is that, in our experience, ineffective […]
End users prefer to buy from vendors and are more loyal to them than resellers, CRN/ Computing research finds. But all is not lost for the channel, according to Doug Woodburn One of the first questions anyone who works in the channel faces when asked to explain it to a family member, friend or new […]
CMOs and other business leaders are being hailed as the new power centre of IT decision making. But recent CRN/Computing research suggests that IT directors and managers should remain the focal point for VARs and other technology suppliers, finds Doug Woodburn. The IT manager is cutting an increasingly marginal figure in the technology buying cycle, […]
Resellers used to elongated sales cycles will be pleasantly surprised by research suggesting the IT purchasing cycle is poised to accelerate rapidly, according to Doug Woodburn Elongated sales cycles have been a bugbear for resellers ever since the 2008 financial meltdown. So I was intrigued by the findings of some recent research suggesting that the […]
Get to know the IT leaders Throughout the year Computing run a number of relaxed, informal evenings at some of London’s most exclusive restaurants. These evenings offer an opportunity for sponsors to get to know the top IT decision makers at some of the world’s largest firms, whilst helping shape the conversation. Computing also offer the […]