This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the enterprise IT market.
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The growing importance of technology within organisations has led to many non-IT professionals becoming involved in IT procurement – particularly line of business heads. Speaking at Computing’s Tech Marketing & Innovation Forum 2016, Mark Carter, enterprise marketing leader of Netscout, said that IT decision makers now collaborate with an average of six different functions for […]
Exclusive in-depth research from Computing and CRN reveals that vendors are too slow to engage, and are failing to match their solution to an end users’ needs At a time when end user organisations are dealing with more and more technology vendors, it is incredibly important for these vendors to understand why it is that […]
Our recent report into the UK IT Buying Cycle proved that there are many areas where technology sellers aren’t matching up with the needs of technology buyers. This infographic presents 4 of the most common myths about the IT Buying Cycle and where the main disconnects between sellers and buyers lie.
Yes to conferences and dinners, no to cold calling and e-mails It’s no surprise that Sales and marketing teams have a tough time approaching the C-Suite to sell their products. When it comes to IT, many of these teams try to get in touch directly with the CIO but with hundreds, if not thousands, of […]
“A unique and compelling analysis of the technology purchasing process from two perspectives – those buying and those selling.” “These findings throw an interesting light on the present reality for many sellers and their expectations.” “”After cost, the reason given by a half of users for eliminating sellers was that proffered solutions did not match […]
Understanding the priorities, opportunities and challenges of B2B technology marketers. Fill out the form to the right and click download to download the report. To plot your next marketing move, you need to know the lay of the land. That’s why we’ve put together the 2016 State of Business Technology Marketing report. Based on […]
Original interview and article taken from integralads.com Integral Ad Science talks to Darren Sharp, Head of Programmatic and Data at Incisive Media and Jenny Antoniou, Head of Ad Operations at Dennis Publishing to hear their expert insight into the challenges around viewability, such as issues with site latency and demand side targets. What […]
Native advertising is one of the fastest growing forms of advertising and projected globally to be a £6 billion market by the end of the 2016. But what really is native advertising? Does it really work? And how should b2b marketers be embracing it as part of their marketing strategy? This paper answers those questions and […]