Resources

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the enterprise IT market.

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Industry Insight

| Thursday, Sep 29 2016

2016/17 State of Business Technology Marketing Report

Understanding the priorities, opportunities and challenges of B2B technology marketers. Fill out the form to the right and click download to download the report.   To plot your next marketing move, you need to know the lay of the land. That’s why we’ve put together the 2016 State of Business Technology Marketing report. Based on […]

| Friday, Jul 08 2016

Q&A with Darren Sharp and Jenny Antoniou

Original interview and article taken from integralads.com     Integral Ad Science talks to Darren Sharp, Head of Programmatic and Data at Incisive Media and Jenny Antoniou, Head of Ad Operations at Dennis Publishing to hear their expert insight into the challenges around viewability, such as issues with site latency and demand side targets. What […]

| Monday, Jun 27 2016

Native Advertising: An Essential Guide For Marketers

Native advertising is one of the fastest growing forms of advertising and projected globally to be a £6 billion market by the end of the 2016. But what really is native advertising? Does it really work? And how should b2b marketers be embracing it as part of their marketing strategy? This paper answers those questions and […]

| Monday, Jun 13 2016

Taking Control of Digital Advertising Performance: Solving the issues of viewability, traffic fraud & ad blockers

The digital advertising landscape can be complex at the best of times. Over the last couple of years things have become more complicated with the exponential growth in mobile usage, heightened risk from ‘bot’ traffic, the introduction of ad blockers, growth of programmatic buying and increasing focus on the viewability of advertising. This whitepaper sets […]

| Friday, May 20 2016

Exclusive Research and Informative Sessions at Computing’s Inaugural Internet of Things Business Summit

Computing’s Internet of Things Business Summit, brand new for 2016, drew acclaim from delegates for its informative presentations, insight and excellent location. A Solution Development Manager at Honda, stated that the summit was a “Really useful event to gain insight into current IOT thinking across many different industries”. Situated at the plush etc venues Fenchurch […]

| Monday, May 16 2016

Computing Internet of Things Review 2016

Key highlights from the research include: • The domestic/leisure, utilities and transport industries are leading the way with IoT initiatives. • The approach favoured by organisations preparing for IoT is to start with limited deployments, often utilising existing infrastructure, working with small, specialist partners. • For those for whom IoT is already a reality, data […]

| Thursday, Mar 24 2016

Computing Big Data Review 2016

Key highlights from the research include: Leading industries are telecoms, business services, finance and media. Large organisations in these industries are by far the most likely to be analysing external data as well as internal operational data. Leaders are more likely to emphasise the identification of new opportunities and competitive edge, whereas less advanced practitioners […]

| Thursday, Mar 24 2016

Big Data’s Big Divide: the existential threat faced by analytics adoption laggards as the technology takes off.

By Tom Wright, Incisive Media Enterprise IT Publisher   “The greatest shortcoming of the human race is our inability to understand the exponential function” …or so said Albert Allen Bartlett, emeritus professor of physics at the University of Colorado. Bartlett was talking about population growth, resource depletion, and sustainability, and as long ago as 1969, […]