Resources

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the enterprise IT market.

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Industry Insight

| Monday, Feb 29 2016

Why context is an important consideration in B2B programmatic

By Darren Sharp Head of Programmatic Trading & Data at Incisive Media Programmatic for B2B promises to help marketers reach niche audiences at a scale they could only dream of in the past. While today there are many sources of 3rd party aggregated data, from companies such as Exelate, Bombora and branded data from publishers […]

| Friday, Feb 19 2016

Why IT and marketing must unite to drive business growth

By David Loughenbury, November 2015 In the digital world we live in, it’s unsurprising to hear that, according to managed services provider Avanade, 37 per cent of technology spending is now controlled by departments other than IT, with a majority share going towards marketing. It is clear that the relationship between IT and marketing has […]

| Friday, Oct 16 2015

UK publishing’s £1billion problem: non-viewable ads

This article was originally posted on October 15th 2015 on http://digiday.com/agencies/viewability-uk-lags/ by Jessica Davies. Just over half (52 percent) of display ads served in the U.K. throughout the third quarter of 2015 were viewable, a sluggish 3 percent increase from the previous quarter. The figures come from ad verification firm Meetrics, which tracked billions of […]

| Wednesday, Sep 23 2015

Five things marketers need to know about programmatic

With almost two-thirds of marketers employing advertising for brand campaigns, it’s clear: programmatic is top of mind for many digital marketers. Here are five things marketers should know about the state of programmatic today. It’s still confusing The number of programmatic platforms has exploded in recent years and the terminology can make a marketer’s head […]

| Wednesday, Aug 26 2015

Email marketing automation in 2015: where do marketers stand?

Whether you’re new to email marketing automation, or you’re still struggling to make it work, rest assured that you’re not the only one. According to the 2015 Email Industry Census, 24% of companies are uncertain where to focus their marketing automation efforts. A good starting point is simply to look at what your peers are […]