This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the enterprise IT market.
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The digital advertising landscape can be complex at the best of times. Over the last couple of years things have become more complicated with the exponential growth in mobile usage, heightened risk from ‘bot’ traffic, the introduction of ad blockers, growth of programmatic buying and increasing focus on the viewability of advertising. This whitepaper sets […]
Computing’s Internet of Things Business Summit, brand new for 2016, drew acclaim from delegates for its informative presentations, insight and excellent location. A Solution Development Manager at Honda, stated that the summit was a “Really useful event to gain insight into current IOT thinking across many different industries”. Situated at the plush etc venues Fenchurch […]
Key highlights from the research include: • The domestic/leisure, utilities and transport industries are leading the way with IoT initiatives. • The approach favoured by organisations preparing for IoT is to start with limited deployments, often utilising existing infrastructure, working with small, specialist partners. • For those for whom IoT is already a reality, data […]
Key highlights from the research include: Leading industries are telecoms, business services, finance and media. Large organisations in these industries are by far the most likely to be analysing external data as well as internal operational data. Leaders are more likely to emphasise the identification of new opportunities and competitive edge, whereas less advanced practitioners […]
By Tom Wright, Incisive Media Enterprise IT Publisher “The greatest shortcoming of the human race is our inability to understand the exponential function” …or so said Albert Allen Bartlett, emeritus professor of physics at the University of Colorado. Bartlett was talking about population growth, resource depletion, and sustainability, and as long ago as 1969, […]
By Tom Wright, Incisive Media Enterprise IT Publisher (@Tom1Wright) I’ve had a few conversations recently with vendors looking for ways to reach and influence CIOs: their sales people have followed up endless white paper downloads, sponsored or in-house produced research, and despite their marketing teams spending big, they aren’t getting traction. They want something new, […]
By Darren Sharp Head of Programmatic Trading & Data at Incisive Media Programmatic for B2B promises to help marketers reach niche audiences at a scale they could only dream of in the past. While today there are many sources of 3rd party aggregated data, from companies such as Exelate, Bombora and branded data from publishers […]
By David Loughenbury, November 2015 In the digital world we live in, it’s unsurprising to hear that, according to managed services provider Avanade, 37 per cent of technology spending is now controlled by departments other than IT, with a majority share going towards marketing. It is clear that the relationship between IT and marketing has […]