Resources

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the enterprise IT market.

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Industry Insight

| Friday, Oct 16 2015

UK publishing’s £1billion problem: non-viewable ads

This article was originally posted on October 15th 2015 on http://digiday.com/agencies/viewability-uk-lags/ by Jessica Davies. Just over half (52 percent) of display ads served in the U.K. throughout the third quarter of 2015 were viewable, a sluggish 3 percent increase from the previous quarter. The figures come from ad verification firm Meetrics, which tracked billions of […]

| Wednesday, Sep 23 2015

Five things marketers need to know about programmatic

With almost two-thirds of marketers employing advertising for brand campaigns, it’s clear: programmatic is top of mind for many digital marketers. Here are five things marketers should know about the state of programmatic today. It’s still confusing The number of programmatic platforms has exploded in recent years and the terminology can make a marketer’s head […]

| Wednesday, Aug 26 2015

Email marketing automation in 2015: where do marketers stand?

Whether you’re new to email marketing automation, or you’re still struggling to make it work, rest assured that you’re not the only one. According to the 2015 Email Industry Census, 24% of companies are uncertain where to focus their marketing automation efforts. A good starting point is simply to look at what your peers are […]