Collateral Damage: The True Cost of Poor Content Marketing

Collateral Damage: The True Cost of Poor Content Marketing

Bad marketing content is causing tech vendors to waste millions of pounds of marketing budget. Three quarters of the money spent on syndicating content, generating leads, buying supporting digital advertising – and the sales time invested in subsequent follow up is wasted when content is poor. Almost half of buyers permanently disengage from poor content by unsubscribing or blocking bad content.


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