The new sites are faster, cleaner and render responsively on any screen size, crucial in a sector with a mobile audience of more than 40% of users.
The sites have been rebuilt following major audience research. The content is presented in a tile format with a bold and image heavy design. The platforms were rebuilt with a better advert experience in mind; adverts now stick with the content for improved ad viewability and user experience.
The new websites also serve related content and sponsored whitepapers where they are contextually relevant, designed to improve the quality of our native content experience.
At the same time, the editorial strategy of the portfolio has been updated, with new topics including Artificial Intelligence, Big Data, IoT, Open Source and the use of technology to modernise business processes. This approach further positions Incisive’s tech brands as leading opinion formers in the enterprise IT sector.
Tom Wright, publisher of the enterprise IT portfolio says: “The new sites are a huge jump forward in design and usability and w’ve had some great feedback from our users to support this.”
The new sites have been redeveloped by Incisive Media’s in-house digital team, with significant input from editorial, sales and product teams.