Tech Marketing & Innovation Forum: Convertr – Fixing the impact of poor quality lead data



Sandra McDill, CMO, Convertr Media

Adam Carter, Product Manager, Convertr Media

Garbage in Garbage out: Fixing the impact of poor quality lead data and error-prone processes on your ROI success

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According to Computing research in 2016, 67% of B2B tech marketers said they found it difficult to attribute revenue to their content marketing.

In this session, Sandra McDill and Adam Carter, from customer acquisition platform Convertr, provide guidance on how you can look after your data to make sure you’re maximising your ROI.

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