Resources

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the enterprise IT market.

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Archives

| Wednesday, Jul 19 2017

Tech Marketing & Innovation Forum: Convertr – Fixing the impact of poor quality lead data

SpeakerSandra McDill, CMO, Convertr Media Adam Carter, Product Manager, Convertr Media SessionGarbage in Garbage out: Fixing the impact of poor quality lead data and error-prone processes on your ROI success – – – According to Computing research in 2016, 67% of B2B tech marketers said they found it difficult to attribute revenue to their content […]

| Wednesday, Jul 19 2017

Tech Marketing & Innovation Forum: Mark Carter – Why content marketing is key to business success

SpeakerMark Carter, Director, International Enterprise Marketing at Telugis SessionWhy content marketing is key to business success – – – Over the past decade content marketing has become the key tool for B2B technology marketers for brand awareness and revenue growth. In this session, Mark Carter, Director, International Enterprise Marketing at Telugis, examines the natural opportunities […]

| Tuesday, Jul 18 2017

Tech Marketing & Innovation Forum: Sylvia Assumpção – Knowing Your Customers

SpeakerSylvia Assumpção SessionWhy knowing your customers is key for your business – – – No content strategy can succeed without first knowing who it is you’re trying to speak to and engage with. In this session, Sylvia Assumpção provides insight into customer research, why empathy and emotional connection are important and the types of language […]

| Tuesday, Jul 18 2017

Tech Marketing & Innovation Forum: Tom Wright – The Shifting Content Landscape

Speaker Tom Wright SessionComputing research: The shifting content landscape: what buyers want, where they look for it, and what this means for tech marketers – – – In our IT Buy Cycle Report released last November, we discovered that digital transformation was changing the way in which businesses were purchasing IT. In this session, Tom […]

| Wednesday, Jun 28 2017

UK IT Industry Awards 2017: Incredible Entry and Sponsorship Opportunities Available

London, 27 June 2017 Entries are open for the biggest awards in the UK computing calendar – the UK IT Industry Awards 2017 – presenting critical opportunities to all organisations. Termed the Oscars of the IT world, the UK IT Industry Awards constitute the premier prizes in the UK’s computing industry and recognise the contribution […]

| Tuesday, May 09 2017

Success with Content Marketing: 9 Rules for Effective Sales Follow Up

About the report One of the greatest frustrations for anyone working in content marketing is seeing the leads they generate fail to result in sales It often becomes a blame game, with marketing blaming sales for poor follow up and sales blaming marketing for poor quality leads. The good news is that, in our experience, ineffective […]

| Wednesday, May 03 2017

Vendors land blow in direct versus channel debate

End users prefer to buy from vendors and are more loyal to them than resellers, CRN/ Computing research finds. But all is not lost for the channel, according to Doug Woodburn One of the first questions anyone who works in the channel faces when asked to explain it to a family member, friend or new […]

| Monday, Mar 20 2017

Why it pays suppliers to keep in with the IT crowd

CMOs and other business leaders are being hailed as the new power centre of IT decision making. But recent CRN/Computing research suggests that IT directors and managers should remain the focal point for VARs and other technology suppliers, finds Doug Woodburn. The IT manager is cutting an increasingly marginal figure in the technology buying cycle, […]