Resources

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the enterprise IT market.

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Archives

| Thursday, Feb 09 2017

Who are the IT procurement decision makers?

The growing importance of technology within organisations has led to many non-IT professionals becoming involved in IT procurement – particularly line of business heads. Speaking at Computing’s Tech Marketing & Innovation Forum 2016, Mark Carter, enterprise marketing leader of Netscout, said that IT decision makers now collaborate with an average of six different functions for […]

| Monday, Jan 30 2017

Why and when technology vendors lose a deal – research

Exclusive in-depth research from Computing and CRN reveals that vendors are too slow to engage, and are failing to match their solution to an end users’ needs At a time when end user organisations are dealing with more and more technology vendors, it is incredibly important for these vendors to understand why it is that […]

| Tuesday, Jan 24 2017

Infographic: 4 common myths of the IT Buying Cycle

Our recent report into the UK IT Buying Cycle proved that there are many areas where technology sellers aren’t matching up with the needs of technology buyers. This infographic presents 4 of the most common myths about the IT Buying Cycle and where the main disconnects between sellers and buyers lie.

| Wednesday, Jan 11 2017

Join the Brightest and Best in DevOps

Time is running out to enter Computing’s DevOps Excellence Awards.  Providing substantial opportunities for software vendors, the awards recognise the organisations, personalities, teams, products and projects that are fuelling effective collaboration either internally or through solutions for their customers. Winning one of these trophies from Computing’s esteemed judging panel can unlock new business opportunities and […]

| Thursday, Jan 05 2017

How to sell to chief information officers, according to CIOs

Yes to conferences and dinners, no to cold calling and e-mails It’s no surprise that Sales and marketing teams have a tough time approaching the C-Suite to sell their products. When it comes to IT, many of these teams try to get in touch directly with the CIO but with hundreds, if not thousands, of […]

| Friday, Sep 30 2016

2016 – 2017 IT Buyers Report

“A unique and compelling analysis of the technology purchasing process from two perspectives – those buying and those selling.” “These findings throw an interesting light on the present reality for many sellers and their expectations.” “”After cost, the reason given by a half of users for eliminating sellers was that proffered solutions did not match […]

| Thursday, Sep 29 2016

2016/17 State of Business Technology Marketing Report

Understanding the priorities, opportunities and challenges of B2B technology marketers. Fill out the form to the right and click download to download the report.   To plot your next marketing move, you need to know the lay of the land. That’s why we’ve put together the 2016 State of Business Technology Marketing report. Based on […]

| Tuesday, Sep 20 2016

Incisive extends ad recovery programme to the INQUIRER

Incisive Business Media has extended its ad recovery programme to the INQUIRER (http://www.theinquirer.net), continuing its partnership with anti ad blocking specialist Rezonence. Theinquirer.net is the fourth Incisive site to deploy an ad recovery solution, following previous successes with v3.co.uk, investmentweek.co.uk and professionaladviser.com. The approach has delivered a 40% decrease in ad blocker usage, allowing Incisive […]