This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the enterprise IT market.
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Looking to start a new content marketing campaign? Have your previous campaigns not gone to plan? Watch our animated guide to learn what steps you should be taking to create a solid, smart content marketing plan that will be relevant to your audience and stand out amongst your competition.
Resellers used to elongated sales cycles will be pleasantly surprised by research suggesting the IT purchasing cycle is poised to accelerate rapidly, according to Doug Woodburn Elongated sales cycles have been a bugbear for resellers ever since the 2008 financial meltdown. So I was intrigued by the findings of some recent research suggesting that the […]
Get to know the IT leaders Throughout the year Computing run a number of relaxed, informal evenings at some of London’s most exclusive restaurants. These evenings offer an opportunity for sponsors to get to know the top IT decision makers at some of the world’s largest firms, whilst helping shape the conversation. Computing also offer the […]
The growing importance of technology within organisations has led to many non-IT professionals becoming involved in IT procurement – particularly line of business heads. Speaking at Computing’s Tech Marketing & Innovation Forum 2016, Mark Carter, enterprise marketing leader of Netscout, said that IT decision makers now collaborate with an average of six different functions for […]
Exclusive in-depth research from Computing and CRN reveals that vendors are too slow to engage, and are failing to match their solution to an end users’ needs At a time when end user organisations are dealing with more and more technology vendors, it is incredibly important for these vendors to understand why it is that […]
Our recent report into the UK IT Buying Cycle proved that there are many areas where technology sellers aren’t matching up with the needs of technology buyers. This infographic presents 4 of the most common myths about the IT Buying Cycle and where the main disconnects between sellers and buyers lie.
Time is running out to enter Computing’s DevOps Excellence Awards. Providing substantial opportunities for software vendors, the awards recognise the organisations, personalities, teams, products and projects that are fuelling effective collaboration either internally or through solutions for their customers. Winning one of these trophies from Computing’s esteemed judging panel can unlock new business opportunities and […]
Yes to conferences and dinners, no to cold calling and e-mails It’s no surprise that Sales and marketing teams have a tough time approaching the C-Suite to sell their products. When it comes to IT, many of these teams try to get in touch directly with the CIO but with hundreds, if not thousands, of […]