Resources

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the enterprise IT market.

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Archives

| Monday, Jun 13 2016

Taking Control of Digital Advertising Performance: Solving the issues of viewability, traffic fraud & ad blockers

The digital advertising landscape can be complex at the best of times. Over the last couple of years things have become more complicated with the exponential growth in mobile usage, heightened risk from ‘bot’ traffic, the introduction of ad blockers, growth of programmatic buying and increasing focus on the viewability of advertising. This whitepaper sets […]

| Tuesday, May 24 2016

New site redesigns for Computing, v3 and the INQUIRER

Incisive Media has completed the digital rebuild of its enterprise IT portfolio with the launches of new sites for its Computing, v3 and The INQUIRER brands. The new sites are faster, cleaner and render responsively on any screen size, crucial in a sector with a mobile audience of more than 40% of users. The sites […]

| Friday, May 20 2016

Exclusive Research and Informative Sessions at Computing’s Inaugural Internet of Things Business Summit

Computing’s Internet of Things Business Summit, brand new for 2016, drew acclaim from delegates for its informative presentations, insight and excellent location. A Solution Development Manager at Honda, stated that the summit was a “Really useful event to gain insight into current IOT thinking across many different industries”. Situated at the plush etc venues Fenchurch […]

| Monday, May 16 2016

Computing Internet of Things Review 2016

Key highlights from the research include: • The domestic/leisure, utilities and transport industries are leading the way with IoT initiatives. • The approach favoured by organisations preparing for IoT is to start with limited deployments, often utilising existing infrastructure, working with small, specialist partners. • For those for whom IoT is already a reality, data […]

| Thursday, Mar 24 2016

Computing Big Data Review 2016

Key highlights from the research include: Leading industries are telecoms, business services, finance and media. Large organisations in these industries are by far the most likely to be analysing external data as well as internal operational data. Leaders are more likely to emphasise the identification of new opportunities and competitive edge, whereas less advanced practitioners […]

| Thursday, Mar 24 2016

Big Data’s Big Divide: the existential threat faced by analytics adoption laggards as the technology takes off.

By Tom Wright, Incisive Media Enterprise IT Publisher   “The greatest shortcoming of the human race is our inability to understand the exponential function” …or so said Albert Allen Bartlett, emeritus professor of physics at the University of Colorado. Bartlett was talking about population growth, resource depletion, and sustainability, and as long ago as 1969, […]

| Friday, Mar 11 2016

Why you need to rethink how you’re reaching CIOs (clue: email, phone and online forms are not the answer).

By Tom Wright, Incisive Media Enterprise IT Publisher (@Tom1Wright) I’ve had a few conversations recently with vendors looking for ways to reach and influence CIOs: their sales people have followed up endless white paper downloads, sponsored or in-house produced research, and despite their marketing teams spending big, they aren’t getting traction. They want something new, […]

| Monday, Feb 29 2016

Why context is an important consideration in B2B programmatic

By Darren Sharp Head of Programmatic Trading & Data at Incisive Media Programmatic for B2B promises to help marketers reach niche audiences at a scale they could only dream of in the past. While today there are many sources of 3rd party aggregated data, from companies such as Exelate, Bombora and branded data from publishers […]