This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the enterprise IT market.
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“A unique and compelling analysis of the technology purchasing process from two perspectives – those buying and those selling.” “These findings throw an interesting light on the present reality for many sellers and their expectations.” “”After cost, the reason given by a half of users for eliminating sellers was that proffered solutions did not match […]
Understanding the priorities, opportunities and challenges of B2B technology marketers. Fill out the form to the right and click download to download the report. To plot your next marketing move, you need to know the lay of the land. That’s why we’ve put together the 2016 State of Business Technology Marketing report. Based on […]
Incisive Business Media has extended its ad recovery programme to the INQUIRER (http://www.theinquirer.net), continuing its partnership with anti ad blocking specialist Rezonence. Theinquirer.net is the fourth Incisive site to deploy an ad recovery solution, following previous successes with v3.co.uk, investmentweek.co.uk and professionaladviser.com. The approach has delivered a 40% decrease in ad blocker usage, allowing Incisive […]
With innovation in the channel increasing at lightning pace, it can be hard to keep up with who is doing what at times. Combine this with political uncertainty both at home and overseas and continued economic worries across the country, and it’s easy to see why channel players need to keep their eye firmly on […]
Webinars are a great way to educate, inform and engage with an audience – but how do you get it right? Using our years of experience and production expertise, we’ve put together 4 top tips to make sure your webinar is a success.
Incisive Media was recognised as the UK’s best digital publisher (B2B) at the annual 2016 AOP Digital Publishing awards, at a glittering ceremony in London’s Roundhouse last night. The AOP Digital Publishing Awards, now in their fifteenth year and attended by 700 of the UK’s brightest and best digital talent, attracted more than 250 entries […]
Original interview and article taken from integralads.com Integral Ad Science talks to Darren Sharp, Head of Programmatic and Data at Incisive Media and Jenny Antoniou, Head of Ad Operations at Dennis Publishing to hear their expert insight into the challenges around viewability, such as issues with site latency and demand side targets. What […]