Resources

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the enterprise IT market.

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Archives

| Thursday, Sep 29 2016

2016/17 State of Business Technology Marketing Report

Understanding the priorities, opportunities and challenges of B2B technology marketers. Fill out the form to the right and click download to download the report.   To plot your next marketing move, you need to know the lay of the land. That’s why we’ve put together the 2016 State of Business Technology Marketing report. Based on […]

| Tuesday, Sep 20 2016

Incisive extends ad recovery programme to the INQUIRER

Incisive Business Media has extended its ad recovery programme to the INQUIRER (http://www.theinquirer.net), continuing its partnership with anti ad blocking specialist Rezonence. Theinquirer.net is the fourth Incisive site to deploy an ad recovery solution, following previous successes with v3.co.uk, investmentweek.co.uk and professionaladviser.com. The approach has delivered a 40% decrease in ad blocker usage, allowing Incisive […]

| Wednesday, Aug 24 2016

Innovation awards set to highlight key players in the U.S. channel

With innovation in the channel increasing at lightning pace, it can be hard to keep up with who is doing what at times. Combine this with political uncertainty both at home and overseas and continued economic worries across the country, and it’s easy to see why channel players need to keep their eye firmly on […]

| Monday, Jul 18 2016

Incisive voted best digital publisher in UK by its peers for a record third time

Incisive Media was recognised as the UK’s best digital publisher (B2B) at the annual 2016 AOP Digital Publishing awards, at a glittering ceremony in London’s Roundhouse last night. The AOP Digital Publishing Awards, now in their fifteenth year and attended by 700 of the UK’s brightest and best digital talent, attracted more than 250 entries […]

| Friday, Jul 08 2016

Q&A with Darren Sharp and Jenny Antoniou

Original interview and article taken from integralads.com     Integral Ad Science talks to Darren Sharp, Head of Programmatic and Data at Incisive Media and Jenny Antoniou, Head of Ad Operations at Dennis Publishing to hear their expert insight into the challenges around viewability, such as issues with site latency and demand side targets. What […]

| Monday, Jun 27 2016

Native Advertising: An Essential Guide For Marketers

Native advertising is one of the fastest growing forms of advertising and projected globally to be a £6 billion market by the end of the 2016. But what really is native advertising? Does it really work? And how should b2b marketers be embracing it as part of their marketing strategy? This paper answers those questions and […]