Resources

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the enterprise IT market.

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Archives

| Monday, Feb 29 2016

Success with Content Marketing: 9 rules for effective sales follow up

Incisive Media have been delivering content marketing leads for technology vendors for over 13 years. During that time we have noticed a puzzling difference between our vendor clients: some made a solid and immediate return on investment, their content generating a steady stream of interest from IT buyers and decision makers, with a sizable proportion […]

| Friday, Feb 19 2016

Why IT and marketing must unite to drive business growth

By David Loughenbury, November 2015 In the digital world we live in, it’s unsurprising to hear that, according to managed services provider Avanade, 37 per cent of technology spending is now controlled by departments other than IT, with a majority share going towards marketing. It is clear that the relationship between IT and marketing has […]

| Tuesday, Oct 20 2015

Sponsorship opportunity: Computing IT Leaders Summit – The UK’s most exclusive CIO event

This December, at the famous Home House in London’s Portman Square, Computing will be inviting a select group of senior IT executives to the annual IT Leaders Summit, where these exceptional CIOs will be able to collaborate on current challenges, look at the impacts of new trends, establish areas of focus for next year and […]

| Friday, Oct 16 2015

UK publishing’s £1billion problem: non-viewable ads

This article was originally posted on October 15th 2015 on http://digiday.com/agencies/viewability-uk-lags/ by Jessica Davies. Just over half (52 percent) of display ads served in the U.K. throughout the third quarter of 2015 were viewable, a sluggish 3 percent increase from the previous quarter. The figures come from ad verification firm Meetrics, which tracked billions of […]

| Wednesday, Sep 23 2015

Five things marketers need to know about programmatic

With almost two-thirds of marketers employing advertising for brand campaigns, it’s clear: programmatic is top of mind for many digital marketers. Here are five things marketers should know about the state of programmatic today. It’s still confusing The number of programmatic platforms has exploded in recent years and the terminology can make a marketer’s head […]

| Wednesday, Aug 26 2015

Email marketing automation in 2015: where do marketers stand?

Whether you’re new to email marketing automation, or you’re still struggling to make it work, rest assured that you’re not the only one. According to the 2015 Email Industry Census, 24% of companies are uncertain where to focus their marketing automation efforts. A good starting point is simply to look at what your peers are […]

| Tuesday, Aug 04 2015

Computing’s Awards team win at the 2015 Conference Awards

We’re delighted to say that the team behind the Computing UK IT Awards took home the award for the ‘Awards Team of the Year’ at The Conference Awards 2015. Taking place in London on the 3rd July, The Conference Awards 2015 are designed specifically for commercial conference organisers to recognise and reward the best events, […]

| Tuesday, Aug 04 2015

CRN Darts Night 2015

Now in it’s third year, CRN Darts Night has already become an industry fixture and the 2015 event will build on this success by once again working with Modus Darts Entertainment to deliver 250 guests and more of the world’s top professional players! The event brings together the industry’s senior channel executive guests to enjoy […]