Resources

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the enterprise IT market.

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Archives

| Thursday, Mar 24 2016

Big Data’s Big Divide: the existential threat faced by analytics adoption laggards as the technology takes off.

By Tom Wright, Incisive Media Enterprise IT Publisher   “The greatest shortcoming of the human race is our inability to understand the exponential function” …or so said Albert Allen Bartlett, emeritus professor of physics at the University of Colorado. Bartlett was talking about population growth, resource depletion, and sustainability, and as long ago as 1969, […]

| Friday, Mar 11 2016

Why you need to rethink how you’re reaching CIOs (clue: email, phone and online forms are not the answer).

By Tom Wright, Incisive Media Enterprise IT Publisher (@Tom1Wright) I’ve had a few conversations recently with vendors looking for ways to reach and influence CIOs: their sales people have followed up endless white paper downloads, sponsored or in-house produced research, and despite their marketing teams spending big, they aren’t getting traction. They want something new, […]

| Monday, Feb 29 2016

Why context is an important consideration in B2B programmatic

By Darren Sharp Head of Programmatic Trading & Data at Incisive Media Programmatic for B2B promises to help marketers reach niche audiences at a scale they could only dream of in the past. While today there are many sources of 3rd party aggregated data, from companies such as Exelate, Bombora and branded data from publishers […]

| Monday, Feb 29 2016

Success with Content Marketing: 9 rules for effective sales follow up

Incisive Media have been delivering content marketing leads for technology vendors for over 13 years. During that time we have noticed a puzzling difference between our vendor clients: some made a solid and immediate return on investment, their content generating a steady stream of interest from IT buyers and decision makers, with a sizable proportion […]

| Friday, Feb 19 2016

Why IT and marketing must unite to drive business growth

By David Loughenbury, November 2015 In the digital world we live in, it’s unsurprising to hear that, according to managed services provider Avanade, 37 per cent of technology spending is now controlled by departments other than IT, with a majority share going towards marketing. It is clear that the relationship between IT and marketing has […]

| Tuesday, Oct 20 2015

Sponsorship opportunity: Computing IT Leaders Summit – The UK’s most exclusive CIO event

This December, at the famous Home House in London’s Portman Square, Computing will be inviting a select group of senior IT executives to the annual IT Leaders Summit, where these exceptional CIOs will be able to collaborate on current challenges, look at the impacts of new trends, establish areas of focus for next year and […]

| Friday, Oct 16 2015

UK publishing’s £1billion problem: non-viewable ads

This article was originally posted on October 15th 2015 on http://digiday.com/agencies/viewability-uk-lags/ by Jessica Davies. Just over half (52 percent) of display ads served in the U.K. throughout the third quarter of 2015 were viewable, a sluggish 3 percent increase from the previous quarter. The figures come from ad verification firm Meetrics, which tracked billions of […]

| Wednesday, Sep 23 2015

Five things marketers need to know about programmatic

With almost two-thirds of marketers employing advertising for brand campaigns, it’s clear: programmatic is top of mind for many digital marketers. Here are five things marketers should know about the state of programmatic today. It’s still confusing The number of programmatic platforms has exploded in recent years and the terminology can make a marketer’s head […]