This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the enterprise IT market.
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Key highlights from the research include: Leading industries are telecoms, business services, finance and media. Large organisations in these industries are by far the most likely to be analysing external data as well as internal operational data. Leaders are more likely to emphasise the identification of new opportunities and competitive edge, whereas less advanced practitioners […]
By Tom Wright, Incisive Media Enterprise IT Publisher “The greatest shortcoming of the human race is our inability to understand the exponential function” …or so said Albert Allen Bartlett, emeritus professor of physics at the University of Colorado. Bartlett was talking about population growth, resource depletion, and sustainability, and as long ago as 1969, […]
By Tom Wright, Incisive Media Enterprise IT Publisher (@Tom1Wright) I’ve had a few conversations recently with vendors looking for ways to reach and influence CIOs: their sales people have followed up endless white paper downloads, sponsored or in-house produced research, and despite their marketing teams spending big, they aren’t getting traction. They want something new, […]
By Darren Sharp Head of Programmatic Trading & Data at Incisive Media Programmatic for B2B promises to help marketers reach niche audiences at a scale they could only dream of in the past. While today there are many sources of 3rd party aggregated data, from companies such as Exelate, Bombora and branded data from publishers […]
Incisive Media have been delivering content marketing leads for technology vendors for over 13 years. During that time we have noticed a puzzling difference between our vendor clients: some made a solid and immediate return on investment, their content generating a steady stream of interest from IT buyers and decision makers, with a sizable proportion […]
By David Loughenbury, November 2015 In the digital world we live in, it’s unsurprising to hear that, according to managed services provider Avanade, 37 per cent of technology spending is now controlled by departments other than IT, with a majority share going towards marketing. It is clear that the relationship between IT and marketing has […]
This December, at the famous Home House in London’s Portman Square, Computing will be inviting a select group of senior IT executives to the annual IT Leaders Summit, where these exceptional CIOs will be able to collaborate on current challenges, look at the impacts of new trends, establish areas of focus for next year and […]
This article was originally posted on October 15th 2015 on http://digiday.com/agencies/viewability-uk-lags/ by Jessica Davies. Just over half (52 percent) of display ads served in the U.K. throughout the third quarter of 2015 were viewable, a sluggish 3 percent increase from the previous quarter. The figures come from ad verification firm Meetrics, which tracked billions of […]