Tech Marketing & Innovation Forum: Tom Wright – The Shifting Content Landscape
Speaker Tom Wright
Session Computing research: The shifting content landscape: what buyers want, where they look for it, and what this means for tech marketers
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In our IT Buy Cycle Report released last November, we discovered that digital transformation was changing the way in which businesses were purchasing IT.
In this session, Tom Wright presents new and exclusive research into how this shift has affected the way in which IT professionals and decision makers are researching technology and consuming content, where they’re looking for it and how you need to adapt your strategy to fit in with this new landscape.