Resources

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the enterprise IT market.

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B2B Marketing

| Thursday, Sep 29 2016

2016/17 State of Business Technology Marketing Report

Understanding the priorities, opportunities and challenges of B2B technology marketers. Fill out the form to the right and click download to download the report.   To plot your next marketing move, you need to know the lay of the land. That’s why we’ve put together the 2016 State of Business Technology Marketing report. Based on […]

| Wednesday, Aug 24 2016

Innovation awards set to highlight key players in the U.S. channel

With innovation in the channel increasing at lightning pace, it can be hard to keep up with who is doing what at times. Combine this with political uncertainty both at home and overseas and continued economic worries across the country, and it’s easy to see why channel players need to keep their eye firmly on […]

| Monday, Jun 27 2016

Native Advertising: An Essential Guide For Marketers

Native advertising is one of the fastest growing forms of advertising and projected globally to be a £6 billion market by the end of the 2016. But what really is native advertising? Does it really work? And how should b2b marketers be embracing it as part of their marketing strategy? This paper answers those questions and […]

| Thursday, Mar 24 2016

Big Data’s Big Divide: the existential threat faced by analytics adoption laggards as the technology takes off.

By Tom Wright, Incisive Media Enterprise IT Publisher   “The greatest shortcoming of the human race is our inability to understand the exponential function” …or so said Albert Allen Bartlett, emeritus professor of physics at the University of Colorado. Bartlett was talking about population growth, resource depletion, and sustainability, and as long ago as 1969, […]

| Friday, Mar 11 2016

Why you need to rethink how you’re reaching CIOs (clue: email, phone and online forms are not the answer).

By Tom Wright, Incisive Media Enterprise IT Publisher (@Tom1Wright) I’ve had a few conversations recently with vendors looking for ways to reach and influence CIOs: their sales people have followed up endless white paper downloads, sponsored or in-house produced research, and despite their marketing teams spending big, they aren’t getting traction. They want something new, […]