Resources

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the enterprise IT market.

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B2B

| Monday, Jun 27 2016

Native Advertising: An Essential Guide For Marketers

Native advertising is one of the fastest growing forms of advertising and projected globally to be a £6 billion market by the end of the 2016. But what really is native advertising? Does it really work? And how should b2b marketers be embracing it as part of their marketing strategy? This paper answers those questions and […]

| Monday, May 16 2016

Computing Internet of Things Review 2016

Key highlights from the research include: • The domestic/leisure, utilities and transport industries are leading the way with IoT initiatives. • The approach favoured by organisations preparing for IoT is to start with limited deployments, often utilising existing infrastructure, working with small, specialist partners. • For those for whom IoT is already a reality, data […]

| Thursday, Mar 24 2016

Computing Big Data Review 2016

Key highlights from the research include: Leading industries are telecoms, business services, finance and media. Large organisations in these industries are by far the most likely to be analysing external data as well as internal operational data. Leaders are more likely to emphasise the identification of new opportunities and competitive edge, whereas less advanced practitioners […]

| Thursday, Mar 24 2016

Big Data’s Big Divide: the existential threat faced by analytics adoption laggards as the technology takes off.

By Tom Wright, Incisive Media Enterprise IT Publisher   “The greatest shortcoming of the human race is our inability to understand the exponential function” …or so said Albert Allen Bartlett, emeritus professor of physics at the University of Colorado. Bartlett was talking about population growth, resource depletion, and sustainability, and as long ago as 1969, […]

| Friday, Mar 11 2016

Why you need to rethink how you’re reaching CIOs (clue: email, phone and online forms are not the answer).

By Tom Wright, Incisive Media Enterprise IT Publisher (@Tom1Wright) I’ve had a few conversations recently with vendors looking for ways to reach and influence CIOs: their sales people have followed up endless white paper downloads, sponsored or in-house produced research, and despite their marketing teams spending big, they aren’t getting traction. They want something new, […]