Resources

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the enterprise IT market.

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CIOs

| Friday, Mar 11 2016

Why you need to rethink how you’re reaching CIOs (clue: email, phone and online forms are not the answer).

By Tom Wright, Incisive Media Enterprise IT Publisher (@Tom1Wright) I’ve had a few conversations recently with vendors looking for ways to reach and influence CIOs: their sales people have followed up endless white paper downloads, sponsored or in-house produced research, and despite their marketing teams spending big, they aren’t getting traction. They want something new, […]