Resources

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the enterprise IT market.

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| Monday, Jun 27 2016

Native Advertising: An Essential Guide For Marketers

Native advertising is one of the fastest growing forms of advertising and projected globally to be a £6 billion market by the end of the 2016. But what really is native advertising? Does it really work? And how should b2b marketers be embracing it as part of their marketing strategy? This paper answers those questions and […]

| Monday, Feb 29 2016

Why context is an important consideration in B2B programmatic

By Darren Sharp Head of Programmatic Trading & Data at Incisive Media Programmatic for B2B promises to help marketers reach niche audiences at a scale they could only dream of in the past. While today there are many sources of 3rd party aggregated data, from companies such as Exelate, Bombora and branded data from publishers […]