Resources

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the enterprise IT market.

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| Monday, Jun 27 2016

Native Advertising: An Essential Guide For Marketers

Native advertising is one of the fastest growing forms of advertising and projected globally to be a £6 billion market by the end of the 2016. But what really is native advertising? Does it really work? And how should b2b marketers be embracing it as part of their marketing strategy? This paper answers those questions and […]

| Friday, Oct 16 2015

UK publishing’s £1billion problem: non-viewable ads

This article was originally posted on October 15th 2015 on http://digiday.com/agencies/viewability-uk-lags/ by Jessica Davies. Just over half (52 percent) of display ads served in the U.K. throughout the third quarter of 2015 were viewable, a sluggish 3 percent increase from the previous quarter. The figures come from ad verification firm Meetrics, which tracked billions of […]