This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends of the enterprise IT market.
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“A unique and compelling analysis of the technology purchasing process from two perspectives – those buying and those selling.” “These findings throw an interesting light on the present reality for many sellers and their expectations.” “”After cost, the reason given by a half of users for eliminating sellers was that proffered solutions did not match […]
Understanding the priorities, opportunities and challenges of B2B technology marketers. Fill out the form to the right and click download to download the report. To plot your next marketing move, you need to know the lay of the land. That’s why we’ve put together the 2016 State of Business Technology Marketing report. Based on […]
Incisive Media have been delivering content marketing leads for technology vendors for over 13 years. During that time we have noticed a puzzling difference between our vendor clients: some made a solid and immediate return on investment, their content generating a steady stream of interest from IT buyers and decision makers, with a sizable proportion […]