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The digital advertising landscape can be complex at the best of times. Over the last couple of years things have become more complicated with the exponential growth in mobile usage, heightened risk from ‘bot’ traffic, the introduction of ad blockers, growth of programmatic buying and increasing focus on the viewability of advertising. This whitepaper sets […]
This article was originally posted on October 15th 2015 on http://digiday.com/agencies/viewability-uk-lags/ by Jessica Davies. Just over half (52 percent) of display ads served in the U.K. throughout the third quarter of 2015 were viewable, a sluggish 3 percent increase from the previous quarter. The figures come from ad verification firm Meetrics, which tracked billions of […]