Taking Control of Digital Advertising Performance: Solving the issues of viewability, traffic fraud & ad blockers
The digital advertising landscape can be complex at the best of times. Over the last couple of years things have become more complicated with the exponential growth in mobile usage, heightened risk from ‘bot’ traffic, the introduction of ad blockers, growth of programmatic buying and increasing focus on the viewability of advertising.
This whitepaper sets out the challenges that the industry faces, and the way that we, at Incisive Media, are approaching them to ensure we continue to deliver valuable results to our commercial partners, and maintain relevance with our audiences.
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