Tech Marketing & Innovation Forum: Sylvia Assumpção – Knowing Your Customers

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Speaker
Sylvia Assumpção

Session
Why knowing your customers is key for your business

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No content strategy can succeed without first knowing who it is you’re trying to speak to and engage with.

In this session, Sylvia Assumpção provides insight into customer research, why empathy and emotional connection are important and the types of language you need to be using to nudge your audience into action.

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