Understanding the priorities, opportunities and challenges of B2B technology marketers.
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To plot your next marketing move, you need to know the lay of the land.
That’s why we’ve put together the 2016 State of Business Technology Marketing report.
Based on industry research of tech marketers conducted by Computing, it sets out of the current state of play in the industry, and looks at the key trends which will shape tomorrow.
Crucially, it highlights an area of growing tension in marketing: on the one hand, a growing need to produce hard evidence of ROI; and, on the other, an increasing use of content marketing – something which most find it difficult to attribute revenue to.
To see where your organisation stands relative to the competition, read on.
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