|Incisive Media have been delivering content marketing leads for technology vendors for over 13 years.
During that time we have noticed a puzzling difference between our vendor clients: some made a solid and immediate return on investment, their content generating a steady stream of interest from IT buyers and decision makers, with a sizable proportion of interested parties going on to purchase; others struggled, their sales follow up failing to get traction with the leads.
This paper is a summary of what we found by digging deep into the differences in our clients’ approach, and represents our understanding of what sets the successful apart from the unsuccessful.
Fill out the form below to download this paper – it will be sent to your email address once submitted:
* These fields are required.
By downloading this content you agree to receive further relevant communications from Incisive Media.