|About the report
One of the greatest frustrations for anyone working in content marketing is seeing the leads they generate fail to result in sales
It often becomes a blame game, with marketing blaming sales for poor follow up and sales blaming marketing for poor quality leads.
The good news is that, in our experience, ineffective sales follow up and the associated challenges with marketing ROI seldom comes down to a ‘bad’ sales or marketing team.
In this paper we use our experience as a leading lead provider to put forward 9 simple rules that will help improve the quality of your sales follow up. Fill out the form to the right do download and find out more.
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